Wistitee is raising its price. WHAT AN OUTRAGE!! So, now the monkeys will have a lot of extra cash so they can spend their time snoozing under banana trees? That's a thought we can relish.
After an 18-month-long battle that would make The Game of Thrones look like a lighthearted soap opera, we've come to the realization that we need to fine-tune our price point if we want to keep on unveiling T-shirts that both please the eye and provide a long-lasting, comfortable fit. When we launched the Wistitee platform, we were, in fact, placing our bets: the gamble was to offer a high-quality product at a very low price. That's a lot of pressure.
Today – while we're delighted to have satisfied scores of awesome customers (yes, I'm talking about you), while we are happy to have an approval rating over 95%, and while we are proud to have kept ahead of the curve by speeding up delivery times, using improved textiles, and expanding the range of models we offer – we have to face the fact that, when we talk about how rewarding pro bono work can be, our banker breaks into a grin that makes him look more like Pennywise than Ronald McDonald.
Today, we have to be realistic, and so we face two choices:
- We can focus on maintaining our original pricing, which would mean making sacrifices: we would have to move production outside our beloved Belgium, change our screening process, and switch to less costly textiles. Terrible. And a far cry from our true values.
- Alternatively, we can once again place our trust in quality by continuing to offer you the superior T-shirts that have made us famous, screened right here in Belgium. We can continue to compensate you for your loyalty, and implement your suggestions (case in point: the “second time around” shop!). And in doing this, we can improve our prospects for the future.
All of that may seem rather obvious, right? Well, not really. We had to take a few slaps in the face before finally understanding that it would be crazy for us to risk everything that we – and you – had created together.
Wistitee is raising its prices. And you know what? That's good news and that's a good reason to to watch our today's tee !